Poised to deepen insurance penetration and awareness in Nigeria, Equity Assurance Plc, a member of SUNU Group a leading Insurance Group that operates in 14 countries in Africa, on Wednesday launched its innovative mobile (USSD) Insurance solution.

The mobile (USSD) application is a simple, ‘first of its kind’ self-service solution which enables car owners / users to

It also serves as a platform for customer engagement, claims payment and other after-purchase services. The company’s decision to develop this ground-breaking mobile insurance solution is aimed at ensuring excellent customer experience at all times for its existing and prospective customers at affordable cost.In addition, it guarantees customer convenience, easy & secure access, real-time interaction and speedy service.

Speaking at the launch, the Managing Director of Equity Assurance Plc,  Mr. Moruf Apampa, said that application will be available to all customers, regardless of their GSM network or type of phone they use, whether they have internet access or not, effective 8th December, 2017.

He added that Demo& animated illustrations can be viewed by prospective customers and general public on the firm’s website in order to better understand how to purchase/use the product as well as its different service features and functionalities.

In response to a question regarding the Company’s decision to go the digital route, the Equity Assurance boss explained that the firm’s strategic decision to deploy low-cost digital/mobile technologies as a means to overcoming longstanding industry challenges while effective and affordable insurance solutions to Nigerians, regardless of their location or economic/social status.

He said “The firm has witnessed a surge in purchase of its insurance products since testing the application with afew selected customers, garnering a lot of very positive feedback from the customers andorganizations that are looking to partner. I can confidently say that Equity Assurance Plc is on the verge of revolutionizing the insurance marketplace in Africa within the next few years.”

Mr Abba Kyari Bukar, chairman of the Company said Equity mobile insurance solution is not just innovative for the sake of it, it is designed to address existential challenges that have faced insurance customers in Nigeria over the past 100years.

His word “It is a simple, first-of-its kind, self-service solution which enables car owners to purchase authentic 3rd party Auto Insurance with the use of their mobile phones in less than 5minutes.

“We are well aware of the Government’s drive towards achieving financial inclusion across the country. The Equity Mobile Insurance solution is designed to further this objective as it is available to everyone, regardless of their GSM network, type of phone or whether or not they have access to the internet.”

According to him, the company’s decision to develop this ground-breaking mobile insurance solution is aimed at ensuring excellent customer experience at all times and affordable cost. It guarantees customer convenience, easy & secure access, real-time interaction and speedy service. Furthermore, it serves as a platform for customer engagement, claims payment and other after-purchase services.

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